UBER Game Changers: Social Video Campaign

Only about 1 in 5 Uber drivers in the U.S. are women.

So when Uber launched Women's Preferences, a feature that gives women drivers and riders more control and flexibility on the platform, we wanted to inspire more women to get behind the wheel.

To do that, we created Gamechangers: a social series pairing women who drive with Uber with women who have changed the game in sports.

Olympians and world champions like Ilona Maher, Alex Morgan, and Jordan Chiles sat down with Uber drivers for fun, candid conversations about confidence, independence, and what it takes to succeed in spaces that weren't always built with women in mind.

The result was inspiring, funny, and refreshingly real.

And I can't say enough good things about these ladies. Gems, all of them.


Next
Next

LinkedIn "Getting Real with Gabrielle Union" Social Campaign